Developing Internet & Mobile Strategies 

The Internet is here to stay. As a result, many financial organizations have already moved into it already. At this point, banks should no longer be asking to be online or not; rather they should be seeking how to be online efficiently, improving the services they offer through the internet. In this short training course, we will be teaching you how to develop effective strategies that help your company grow its customer base and revenue.  We will cover strategies and technologies that can be used for the said purpose. The course is practical and trainees will deliver the application strategy. 

Mobile financial services and risks 

With the increasing adoption of mobile devices for banking and payment services, there is an urgent need to explore and understand possible risks in this area. Similar to PCs and laptops, mobile phones face security issues. But research and training in the areas of mobile-based financial services have not developed much. To address this gap/ challenge, Addis Training & Certification Plc has developed a comprehensive training course on the topic that helps stakeholders understand the risks and make appropriate preparations/ mitigating mechanisms.

Read more: Mobile Money Risks

Training on Website Performance Analysis

According to data on LinkedIn, digital/online marketing is one of the top skills that get people hired year after year, and web analytics is one of the core digital marketing skills. Being able to understand the performance of web sites and ad campaigns is important. Analytics is also considered a part of business intelligence. By taking this training you will easily answer key questions like:
• How many people visit my website and how many of them are unique?
• Where do my visitors live or from which country they visited my website?
• What is the gender of my website visitors?
• Which search terms (on Google) brought them to your website?
• Which part of the website is attracting customers? Etc.
• How search engines like Google see your website?

Read more: Training on Website...