Digital Marketing
Having a website is not enough. One has to look at the statistics behind the website's performance and adjust the different parts of the website. In this course, trainees will learn everything from domain name selection to populate the content with appropriate content (texts, images, videos, etc). We also discuss the secret that search engines use to bring websites on top of search engine results page when people search for products or services. Topics to be discussed include, but not limited to:
keyword identification and selection
writing great contents for websites
Creating backlinks
using social media
Display ads
SEM
SEO etc
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Trainings on Digital Marketing Software Tools
SEO tools
Social Media Marketing Tools
E-mail Marketing tools and many more
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Research Methods and Data Analysis
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Data Visualization with Tableau
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Collaborative technologies for Managers
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IT Controls for Accounting Systems
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IT Strategy Innovation and Opportunity Identification
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Insurance Products for IT based Financial Products
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Developing Internet and Mobile Strategies
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International Certifications on Management and Business Areas
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