Digital Marketing 

Having a website is not enough. One has to look at the statistics behind the website's performance and adjust the different parts of the website. In this course, trainees will learn everything from domain name selection to populate the content with appropriate content (texts, images, videos, etc). We also discuss the secret that search engines use to bring websites on top of search engine results page when people search for products or services. Topics to be discussed include, but not limited to:

keyword identification and selection

writing great contents for websites 

Creating backlinks

using social media 

Display ads

SEM

SEO etc

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Trainings on Digital Marketing Software Tools

 SEO tools  

Social Media Marketing Tools 

E-mail Marketing tools and many more

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Big Data Analytics  

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Python Programming

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Advanced SQL Database

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Java programming

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Advanced MS-excel

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Research Methods and Data Analysis

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Data Visualization with Tableau

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IT based Entrepreneurship

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IT Asset Management

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Collaborative technologies for Managers

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Selecting Open Source Systems

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IT Controls for Accounting Systems

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IT Strategy Innovation and Opportunity Identification

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Knowledge Management

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Information System Auditing

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IT Project Management

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Cloud Computing for Managers

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Insurance Products for IT based Financial Products

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Internet Security for Manager

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MIS Strategy Development

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Developing Internet and Mobile Strategies

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Mobile Money Risks

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Website Performance Analysis

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International Certifications on Management and Business Areas

International Certifications

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